World Premier of New 3D Display in Denmark
October 10th, 2006We picked up a story on the wire service this morning of a new 3D concept called Cheoptics360 XL that debuted in Copenhagen last Thursday. The company claims their technology gives 3D presentations an "unseen degree of definition and amplitude" stating that when the film is rolling, the image can be seen from all angles by the viewers (see photo).
Steve Sechrist
Senior Analyst and Editor
of Projection Monthly
Based on what the company calls the "Free Format philosophy" meaning free and unframed unlike other 3D displays bounded by an LCD device, for example. The company claims it uses "actual space" as the framework for narration and the video image.
The device is an inverted four-sided pyramid made of transparent materials so the audience can see objects that seem to be freely floating video images and computer graphics, according to a company press release. This is done through surface mirroring and reflections where the pyramid itself is used as a kind of prism, assembling light from four video projections into a solid, dynamic image.
Peter Simonsen of viZoo, the technology creator said, "We simply use physical space to create a three dimensional feeling of reality as though the object was actually present in the space." Simonsen claims the Free Format technology "…blends two universes (virtual and real space) achieving a completely different third effect…we’re borrowing the veracity of the physical world by setting our video pixels up in an actual space." Simonsen said.
In a recent trial run, the company assembled the technology in the window of a dress shop where a "virtual girl" was standing in front of a mirror trying on clothes. Reportedly, such a large crowd gathered that they had to be dispersed by the police.
Our take: Yes, very cool and yet another example / reminder we are living in the 21st century after all. It looks like we are getting ever closer to figuring out how to create the StarTrek holodeck.
Now I can finally interact with 3D avatars, reliving all my favorite episodes. Just don’t loose the phaser, err, remote.
By the way - take a look at our agenda for the 3D Workshop we are holding November 16th in South San Francisco. It will provide an excellent snap shot of the state of 3D displays today - and in the future. –SS
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